McDonald`s. What is silent Big Mac

The book details the formation and development of the company, which has become a symbol of America, and had a lasting impact on the culture of Americans.

This book is written by an independent journalist, and the corporation "McDonald's" is not controlled and edited his work, which adds to the objectivity of the presentation of the material. Work on the material lasted four and a half years. The author describes in detail the process of transformation of the business, which began with a single rack to sell hamburgers in a multibillion-dollar corporation, known throughout the world. "Hamburger University" ingenious advertising campaigns and marketing finds conflicts between the franchisee and the corporation between the corporation and non-governmental organizations, international expansion - all this history, "McDonald's." For all interested in the history and experience of the private sector, for a wide range of readers. On the content of the book you can also be found here: http://gorod-kanash.ru/mcdonalds-o-chem-molchit-bigmak.html